The winehog.org was launched in July 2011 as a new website for fine wine tasting notes. My main objektive is to provide usefull tasting notes, vintage reports and other articles, for collectors of top end fine wines – mainly Burgundy.
Facts and figures – December 2014
Currently winehog.org has around 6.500 unique visitors per month, and they make around 12.200 visits per month. During a month 31.000 tasting notes are viewed (pageviews) and on average the visitor spend 1 minutes 33 sek reading each page/tasting note. The traffic is currently increasing by around 10% per month
In around 25% of the visitors came from USA, 11% came from Denmark, 10% come from France and 19% from Asia (China, Singapore, Hongkong, India and Taiwan) and finally 4% from UK. The traffic is 38% new visitors and 62% returning readers.
Other channels – E-mail, Facebook and Twitter
I use the following channels to communicate the content from winehog.org.
- E-mail newsletter – Winehog Weekly< – 800+ members
- Facebook – Winehog Facebook page – 600+ Followers
- Twitter – @TheWinehog – 700+ Followers
- Twitter – @SteenOhman – 1600+ Followers
The email newsletter is quite new – launched in February 2014. The newsletter is very popular with the readers – with a opening rate between 60% and 75% and a click rate between 30 and 40% – very high conversion rates indeed. I expect the newsletter subscribers to reach 1000 within the next 8 month.
Please contact me for further info
I use Google Analytics here on winehog.org, and if you need further information about our traffic – please contact me. I will then try to provide a Google Analytics report with the relevant information.