Prices and discussing prices

Let’s face it. Talking prices and markups is never easy, and importers and restaurateurs often have difficulty in addressing the elephant in the room … the high markups.

When a restaurant is selling a good but not fantastic Aligoté at 20 EUR per glass, then something has gone wrong … terribly wrong!!

I don’t want to discuss prices on Winehog … as this will give a lot of hostility and bad vibes. If I were still in my twenties … I would say to bring it on …

…but now, I just notice the backlight of a Burgundy train leaving the platform of sanity and normal wine lovers to deliver the remaining load in the far east or their producers’ own cellars when the market for inferior Burgundies breaks down.

When I go out to eat at restaurants in Burgundy, I often enjoy Vinho Verde from Portugal at 23 EUR per bottle (Premnord). I prefer this to the average overcooked white Burgundies I can get for 20 EUR more!

A reminder …. Markup the calculation

It seems that many importers still have difficulties in understanding that an unchanged markup in per cent will cause an increase in the revenues of the importer when the price increases from the source – see below.

Burgundy is not Bordeaux

Burgundy will never be Bordeaux as the quantities are low and the market will eventually clear at the right price.

However …

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