Wine is personal; Burgundy is a matter of taste, occasion, and the company you are in when you drink it.
I have nevertheless decided to run some survey questions on the Winehog Instagram page (currently 4,000 followers), and take the temperature of my friends there.
These are simple surveys – not science – and I will try to keep them as such. I’ll follow every question with a comment, and perhaps we will get lucky and end up knowing more about the wines, about Burgundy, and about ourselves.
Question 1
This is an imprecise question, but one which in reality many restaurant guests face when choosing a red Burgundy.
Pick your favourite vintage: 2017, 2018, 2019 or 2020.
For drinking now? For keeping? I can hear the respondents’ queries…
That said, the answer is clear: 2019 is the preferred vintage (46%), with 2017 a solid number two with 41%.
I don’t imagine many Winehog readers think that 2017 is the greatest vintage. But its hedonistic qualities are there, and 2017 is an almost unmatchable choice in restaurants for current drinking.
So one question with two significant results, each supporting the concept of vin d’émotion and the pleasure of pinot when it’s light-footed and energetic. (OK, this may be a bit over the top interpretation-wise.)
About the method
The question runs like an Instagram Story for 24 hours, and the result will then be accessible online (had a tech issue here). The number of responses will vary with traffic and the question. The respondents are random, and represent the traffic on the page so, necessarily, Instagram users only.
The wording of the question and the order of possible replies can influence the result, so I’m trying to be careful to make this is quick, and without a need for triage!
Note that I am an economist by trade, and have performed many customer surveys over the years.
A little more than 30% of the Instagram users who saw the question actually replied – a pretty good response rate (464 users saw it, and 157 replied).
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