Domaine Arnaux-Lachaux has introduced a new visual identity to match the invigorated style of the estate wines. Here is Charles Lachaux explaining the new labelling:
“We are very proud to introduce you to our new visual identity.
We had the desire to help people understand our philosophy and the way we work. This label is a reflection of our practices; its personality and strength comes from the past and tradition, underlined with touches of modernity and innovation.
This philosophy is the one which guides all our moves and intentions, from the planting of a vine until the moment we release the wine resulting from so much effort to the people willing to discover it.
For us, wine needs no artifice; it has all at once to be simple, elegant and striking.
We hope you like it. Cheers !”
The personality and talent behind this fabulous design is Louise Lachaux-Voarick (@delouavous). Aside from being the wife of Charles Lachaux, she has created beautiful designs for, amongst others, Nicolas Faure, Armand Heitz at Heitz-Lochardet and Jaeok Chu, owner of Maison de Joncs and now winemaker at Château Grilllet in the Rhone valley
The photographic illustrations are by @benedictemaniere, which translates to Benedicte Maniere, well-known for her beautiful work.